ART AGENCY REFRAMED
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  • HOME
  • ART AGENCY REFRAMED
  • ABOUT NATALIA
  • PROJECTS
  • VIDEO
  • MORE
    • Contact
artagencyreframed.com

Upcoming Events

Natalia Ivanova & Oskar Malone Pëyak
Duality Is Overrated: Act I, 2022
Single-channel video, color, sound
2 min. 24 sec.


Duality Is Overrated: Act I is a poetic meditation on the binaries that have long shaped the ways we see, desire, identify, and understand one another. 


The work asks what happens when we interrupt those inherited patterns: cut, break, reframe the gaze, and release the desire to possess either/or.

Rather than choosing one side or becoming legible as the other, the work lingers in the unstable space between. A space where oppositions begin to dissolve, perception slips, and identity is no longer required to resolve itself.


Act I is an invitation to stay with the in-between, to inhabit the now before it hardens into another category.


Natalia Ivanova is a Bulgarian-American artist, writer, curator, and cultural critic based in New York. Her interdisciplinary practice moves between moving image, writing, curatorial projects, and experimental forms of art production. Her work explores perception, identity, desire, systems of value, and the spaces between opposing structures, often questioning the binaries through which contemporary experience is framed.


Say hello// @andnat @art_agency_reframed

https://artagencyreframed.com/


Oskar Malone Pëyak is a multidisciplinary art worker and visual arts educator based in the San Francisco Bay Area. His practice moves fluidly between image-making, video art, installation, mixed media, two-dimensional drawing, and archival exploration—often reflecting on memory, identity, and the poetics of place. Oskar earned an MFA in Photography from the San Francisco Art Institute and has studied independently under influential artists including Maria Magda Campos Pons, Mary Ellen Mark, John Powell, and Sarah Sze.

​

He has shaped a practice rooted in both intimacy and experimentation with a deep respect for storytelling, materiality, and the quiet resonance of overlooked histories.

​

memory as architecture//

the grittier cross-elements between the atlantic and pacific regions

from under the scorching welts by whippings from the antebellum scorned sun

to the piers of a piteous city fog of unsounded mists and broken dreams.

​

​

say hello//@shiveringnerve

oskarmalone@gmail.com


SENSUM: Peripheral / Périphérique
Opening: Thursday, September 24, 6–8 PM


Artifact Projects
155 Suffolk St., New York, NY 10002


https://www.artifactnyc.net/


ENSUM: Peripheral / Périphérique

I’m very happy to be part of SENSUM: Peripheral / Périphérique, a curated video installation bringing together the work of an extraordinary group of artists at Artifact Projects in New York.


The exhibition features Samantha Combs, Colette Copeland, Maria Frödl, Delphine Gauly, Natalia Ivanova, Muriel Louveau, Anna Novakov, Eszter Sziksz, Juliette Vivier, Astrid Walenta, and Katrin Woelger.


My contribution is Duality Is Overrated: Act I (2022), a short film created in collaboration with Oakland based artist Oskar Malone Pëyak.


The work emerged from our ongoing Duality Is Overrated project, developed in Oakland as an exploration of the unstable space between oppositions and the possibility of existing beyond fixed binaries.

Through intimacy, architecture, movement, and fragmented cinematic direction, Act I questions the ways we instinctively frame experience through oppositions: self and other, light and shadow, angel and devil, desire and restraint. Repeated cues to “cut, move, reframe” become both a cinematic device and a way of thinking about how we construct, perceive, and reconstruct relationships.


At its center is a question that continues to resonate throughout the project: Can we care for something beyond desire, possession, or the binaries through which we are taught to understand one another?


I’m especially happy to see this work presented alongside such an exciting group of artists and within SENSUM, a project devoted to expanding how we experience moving image, perception, and the sensorial.


SENSUM: Peripheral / Périphérique
Opening: Thursday, September 24, 6–8 PM

Natalia Ivanova & Oskar Malone Pëyak, Duality Is Overrated: Act I, 2022


Single-channel video, color, sound
2 min. 24 sec.

Artifact Projects
155 Suffolk St., New York, NY 10002




Events

Introductory Perfumery: The Language of Florals

October 4 2026 2-4PM at 

Art Agency Reframed
w/ Anna Novakov, founder and editor of Sensum Fanzine

Join artist, editor, and perfumer Anna Novakov for a hands-on introduction to the language of floral perfumery. The two-hour workshop combines a short introduction to fragrance families and perfume structure with guided smelling exercises and practical blending.

Participants will explore key floral materials including rose, jasmine, ylang ylang, neroli, tuberose, gardenia, violet/iris, musk, and citrus, learning how individual notes work together as top, heart, and base notes. Each participant will then create and bottle their own floral fragrance to take home.

Limited to 8 participants. No prior experience required. 

Fee: $125

Pay Now

SENSUM FANZINE on Barnes & Noble Online

SENSUM Fanzine Volume 1, Issue 1 (2026) Paperback $24.99

ORDER BARNES & NOBLE

SENSUM Fanzine Volume 2, Issue 2 (2026) Paperback $14.99

Online at Barnes & Noble. Ships internationally. 

ORDER Barnes & Noble
Hello

The Office

The Office (50E Broadway Room 201 New York NY 10002) is a conceptual art installation, hosting  occasional and always transgressive corporate takeovers. Founder & Private Art Agent Natalia Ivanova / Dadais Americanus Inc.

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About Art Agency Reframed

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Philosophy

Art Agency Reframed is an off-market advisory and curatorial practice based in Chinatown, New York. Working within an avant-garde lineage of experimental cultural production, the agency provides strategic positioning, conceptual direction, and relational access for artists operating across institutional and independent contexts.

Art Agency Reframed, New Yo

Sensing Summer: Corporate Takeover

Sensing Summer is a group two-weeks corporate take over of the senses at Art Agency Reframed.


Exhibition dates: Aug 14-28, 2026

By Appointments Only.


Art Agency Reframed is located at 50E Broadway, Room 201, New York, NY 10002. The Office is private.

Sensing Summer at The Office

Sensing Summer flyer 

    Critical & Generative Intervention


    Art Agency Reframed is the curatorial and advisory practice of Natalia Ivanova, built from two decades of working across the cultural field as international art agent, curator, writer and cultural critic, entrepreneur, executive director of art institutions, fundraising, development and branding guru, and theatre and film producer.


    Art Agency Reframed operates from the understanding that artistic labor exceeds what is visible in exhibitions, portfolios, or CVs. Much of the work that shapes cultural production remains informal, affective, logistical, and relational. The Agency names this labor, works within it, and uses it as material. 


    Representation here is not a managerial authority but active alliance. Through long-term relationships, strategic counsel, introductions, writing, production, and conceptual direction, the Agency functions as an extension of the artist’s capacity to act within complex cultural systems.


    Join Art Agency Reframed News

    INNAGURAL EXHIBITION: Reframing

     An inter-sensory installation by Dadais Americanus. Essay as blotter art. Ingestion as politics. On view by appointment. 

    — ✦ — 

    50 East Broadway · Room 201 · Chinatown

    Book a Visit

    ART AGENCY REFRAMED

    THE OFFICE

    50 East Broadway, Room # 201, New York, NY, USA

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