Art Agency Reframed is a post-post-gallery management bureau, labor union, curatorial concept, producing agency, decentralized creative network, and teaching institute for art and law. It is part consultancy, part creative engine, and part radical infrastructure for those ready to reimagine how art is made, shared, and sustained.
With over two decades of experience across institutions, movements, and margins, founder and director Natalia Ivanova provide strategic advising, coaching, and cultural direction to artists, collectives, and organizations who are ready to work differently—who understand that surviving in the arts today means rethinking not only what we create, but the systems that carry it.
Leading with Vision. Creating with Intention. Building with Purpose.
Artist Empowerment & Representation
Advocating for fair labor practices and providing access to tools, networks, and platforms that support sustainable creative production.
Emerging Artist Integration
Bridging the gap between recent art school graduates and the professional art world by facilitating access to markets, employment, and mentorship.
Development & Resource Generation
Offering strategic support in fundraising, grant and proposal writing, and resource development for individual artists and cultural organizations.
Strategic & Market Positioning
Cultivating partnerships across emerging markets while providing expertise in branding, marketing, and public relations for artists and sites of production and distribution.
Financial & Legal Infrastructure
Advising on experimental intellectual property laws, collective copyright, and smart contract applications.
Sales & Collections Management
Facilitating both primary and secondary market sales, while managing collections and art assets with integrity and market insight.
The Commons & Collective Futures
Supporting self-organizing practices, artist-led governance, and the development of autonomous decentralized organizations (DAOs) grounded in the principles of the cultural commons.
Building the Infrastructure for the Future of Art
Leadership & Cultural Strategy
Leadership & Cultural Strategy
Leadership & Cultural Strategy
For visionary founders, directors, and cultural architects
I work with leaders to build resilient, values-driven structures where equity is foundational and strategy is expansive. Through bespoke coaching and institutional advising, I support executive transitions, team design, governance evolution, and regenerative systems for finance, operations, and HR. Together, we shape cultures of care, creativity, and accountability.
- Executive Coaching & Organizational Ecosystem Design
- Justice-Driven Leadership Models & Cultural Equity Tools
- Strategic Growth, Governance, and Succession Planning
- Infrastructure Development: HR, Finance, and Team Systems
- Capital Campaign Planning & Development Architecture
Artist & Creator Development
Leadership & Cultural Strategy
Leadership & Cultural Strategy
For artists, writers, and cultural practitioners forging independent paths
My coaching model supports artists in building sustainable, self-determined practices within and beyond traditional systems. From developing creative processes to strategic career positioning and alternative economies, I offer tailored guidance rooted in mutuality, vision, and long-term impact.
- Creative Process Development & Long-Horizon Planning
- Artist Career Strategy, Goal Setting & Accountability
- Post-Gallery Representation & Creative Direction
- Artwork Sales, Contract Negotiation & Market Strategy
- Branding, PR, and Audience Development for Artists
- Social Media Strategy & Narrative Cohesion
Nonprofit & Institutional Consulting
Nonprofit & Institutional Consulting
Nonprofit & Institutional Consulting
For cultural organizations ready to evolve—structurally, socially, and aesthetically
I support nonprofits and art institutions in transforming their infrastructures, deepening community engagement, and articulating bold visions. My work is grounded in systems-thinking and spans concept-to-implementation: from programs to pedagogy, partnerships to platforms.
- Participatory Program Design & Community Engagement
- Interdisciplinary Exhibitions, Residencies & Site-Specific Projects
- Commissioning, Production & Public Program Curation
- Fundraising Strategy, Donor Cultivation & Capital Campaigns
- Public Pedagogy, Learning Platforms & Institutional Repositioning
- International Cultural Partnerships & Diplomacy
- Branding, Communications Strategy & Institutional Storytelling
- Marketing, Social Media & Digital Presence Strategy
Curatorial & Creative Direction
Nonprofit & Institutional Consulting
Nonprofit & Institutional Consulting
For projects at the intersection of aesthetics, systems, and public imagination
I curate and direct interdisciplinary work that is intellectually rigorous, socially engaged, and rooted in artistic agency. My curatorial philosophy centers experimentation, collaboration, and the creation of new cultural forms across physical and conceptual sites.
- Curatorial Strategy, Research & Program Stewardship
- Artist Management & Cross-Disciplinary Collaboration
- Writing & Editorial: Exhibition Texts, Catalog Essays, Vision Statements
- Special Event Design: Fundraising Galas, Launches, Site Activations
- Experiential Design for Institutional or Public Projects
- Brand Identity & Narrative Architecture for Cultural Projects