Events

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Art Agency Reframed is the curatorial and advisory practice of Natalia Ivanova, built from two decades of working across the cultural field as international art agent, curator, writer and cultural critic, entrepreneur, executive director of art institutions, fundraising, development and branding guru, and theatre and film producer.

Art Agency Reframed operates from the understanding that artistic labor exceeds what is visible in exhibitions, portfolios, or CVs. Much of the work that shapes cultural production remains informal, affective, logistical, and relational. The Agency names this labor, works within it, and uses it as material. 

Representation here is not a managerial authority but active alliance. Through long-term relationships, strategic counsel, introductions, writing, production, and conceptual direction, the Agency functions as an extension of the artist’s capacity to act within complex cultural systems.