Art Agency Reframed is both concept and practice: a post-post gallery, producing agency, and management bureau. At once consultancy, creative engine, and radical infrastructure, the Agency also functions as an art labor union - connecting artists to one another, to spaces, and to resources. It builds peer-to-peer networks and an open-knowledge platform that advances legal, production, and creative empowerment, reclaiming agency for the artist and the creator.
With over two decades of experience navigating institutions, movements, and margins, founder and director Natalia Ivanova offers strategic advising, coaching, and cultural direction to artists, collectives, and organizations ready to work differently - those who recognize that thriving in today’s art world requires not only reimagining how we create, but reinventing the very systems that sustain it.
In 2024–2025, Art Agency Reframed cultivated a network of emerging artists through intentional labor, mentorship, and opportunities for meaningful connection. The projects ranged from photography shoots and archival initiatives to the development of artist management databases and the production of new artistic objects.
At its core, this work advanced a collaborative ecology, a space where relationships, skills, and ideas could circulate and evolve. It functioned simultaneously as a training ground and a professional pipeline, empowering recent graduates and early-career artists to establish sustainable practices within the precarious conditions of today’s art economy. Importantly, all participating artists were paid for their labor, allowing them to gain professional experience without compromising their financial stability or the ability to meet the realities of New York’s cost of living.
Artists and collaborators included: Julia Kim, Eliana Szabo, Michelle Hathaway, Priscilla Kapel, Sergey Kuchin, and Vivienne Mount.
Building the Infrastructure for the Future of Art
Leadership & Cultural Strategy
Leadership & Cultural Strategy
Leadership & Cultural Strategy
For visionary founders, directors, and cultural architects
I work with leaders to build resilient, values-driven structures where equity is foundational and strategy is expansive. Through bespoke coaching and institutional advising, I support executive transitions, team design, governance evolution, and regenerative systems for finance, operations, and HR. Together, we shape cultures of care, creativity, and accountability.
- Executive Coaching & Organizational Ecosystem Design
- Justice-Driven Leadership Models & Cultural Equity Tools
- Strategic Growth, Governance, and Succession Planning
- Infrastructure Development: HR, Finance, and Team Systems
- Capital Campaign Planning & Development Architecture
Artist & Creator Development
Leadership & Cultural Strategy
Leadership & Cultural Strategy
For artists, writers, and cultural practitioners forging independent paths
My coaching model supports artists in building sustainable, self-determined practices within and beyond traditional systems. From developing creative processes to strategic career positioning and alternative economies, I offer tailored guidance rooted in mutuality, vision, and long-term impact.
- Creative Process Development & Long-Horizon Planning
- Artist Career Strategy, Goal Setting & Accountability
- Gallery Representation & Creative Direction
- Artwork Sales, Contract Negotiation & Market Strategy
- Branding, PR, and Audience Development for Artists
- Social Media Strategy & Narrative Cohesion
Nonprofit & Institutional Consulting
Nonprofit & Institutional Consulting
Nonprofit & Institutional Consulting
For cultural organizations ready to evolve structurally, socially, and aesthetically
I support nonprofits and art institutions in transforming their infrastructures, deepening community engagement, and articulating bold visions. My work is grounded in systems-thinking and spans concept-to-implementation: from programs to pedagogy, partnerships to platforms.
- Participatory Program Design & Community Engagement
- Interdisciplinary Exhibitions, Residencies & Site-Specific Projects
- Commissioning, Production & Public Program Curation
- Fundraising Strategy, Donor Cultivation & Capital Campaigns
- Public Pedagogy, Learning Platforms & Institutional Repositioning
- International Cultural Partnerships & Diplomacy
- Branding, Communications Strategy & Institutional Storytelling
- Marketing, Social Media & Digital Presence Strategy
Curatorial & Creative Direction
Nonprofit & Institutional Consulting
Nonprofit & Institutional Consulting
For projects at the intersection of aesthetics, systems, and public imagination
I curate and direct interdisciplinary work that is intellectually rigorous, socially engaged, and rooted in artistic agency. My curatorial philosophy centers experimentation, collaboration, and the creation of new cultural forms across physical and conceptual sites.
- Curatorial Strategy, Research & Program Stewardship
- Artist Management & Cross-Disciplinary Collaboration
- Writing & Editorial: Exhibition Texts, Catalog Essays, Vision Statements
- Special Event Design: Fundraising Galas, Launches, Site Activations
- Experiential Design for Institutional or Public Projects
- Brand Identity & Narrative Architecture for Cultural Projects
REPRESENTATION
Art Agency Reframed represents not only practices but exhibitions. Artists whose works challenge existing systems of value, circulation, and meaning.
Representation here is not ownership but alliance: a commitment to advocate, position, and carry specific works into the public sphere and private collections.
Current collaborations include: Kristin Leslie (US based in Philadelphia, Alessandro Cemolina (Italy based in Berlin DE), Oskar Malone Pëyak (US based In Oakland, CA), Lauryn Zoe Hinsch (Germany based in Berlin),
NATALIA IVANOVA *BIO
Natalia Ivanova (aka Mount) is a Bulgarian-American cultural architect, social entrepreneur, criminologist, writer, curator and critic, whose entanglement with the arts, spans more than two decades and crosses continents.
Natalia has pioneered transformative models of listening, building, and imagining that unite artists, institutions, and publics in powerful new forms of dialogue and collective creation. Her leadership has advanced voices and artist centered initiatives that are commons-based, and that expand art’s civic role, and open-knowledge platofrms. Natalia is interested inchallenging and reinventing how cultural value is produced, sustained, and shared. Her career encompasses leadership roles at globally recognized institutions such as MoMA PS1, legacy organizations like Pro Arts in Oakland California, and most recently the cultivation of transnational communities through curatorial projects in Germany, Sweden, and Bulgaria.
She has collaborated with artists at every stage of their careers, across continents and disciplines, producing site-specific commissions of every scale. A proven fundraiser and institution builder, Natalia has generated millions of dollars in public and private support to advance equity-driven, inclusive, and innovative systems in the arts.
Natalia is deeply committed to international exchange and the radical act of listening, whether in boardrooms, classrooms, public parks, or city streets. For her, connection emerges through conversation, reciprocity, and serendipity; she believes that true common ground is always possible when we open ourselves to others and dismantle the toxic dynamics that often divide artists, institutions, and communities.
Writing Credits: Natalia Ivanova is the author of Reframing the Value of Art and Fair Labor in the Context of a Sharing Economy, first published in The Journal for Aesthetics & Protest (2018), later appearing on Shareable.net (2019), and released as a pamphlet by Pro Arts COMMONS Press (2020). In collaboration with the Dadais Americanus Collective, she wrote the Reframing Essay, a rizo edition zine expanding the original text through the lens of intellectual property as a form of reframing. Her co-authored book The Commons: Of Friends and Lovers (with Marc Herbst, Pro Arts COMMONS Press, 2022) was launched with readings at City Lights Books, ATA/Other Cinema, Last Frontier, and SCOPE Gallery Berlin. Both works have been cited in academic publications, classrooms, and public forums.
Credit is shared with Dadais Americanus, Pro Arts, Pro Arts COMMONS, Pro Arts COMMONS Press, and the communities of Oakland and beyond.